1952 Chevy - "Pleasure? Full Measure! Price? Pleasant Surprise!"
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If you think that high quality in a motor car goes hand in hand with high cost, your Chevrolet dealer has a very pleasant surprise for you.
You'll be surprised at the style and quality of Chevrolet's Body by Fisher - The only Body by Fisher in the low priced Field.
You'll be surprised at the smoothness of new Centerpoise Power with Chevrolet's famous valve-in-head engine centered, poised and cushioned in rubber by new high side mountings.
You'll be surprised at the comfort of Chevrolet's improved Knee-Action ride at the easy way this car handles and its solid feel on the road.
1952 Chevrolet Sport Coupe Magazine Advertising
In every respect, this fine, big Chevy offers you a full measure of motoring pleasure. Yet most pleasant surprise of all... it is the lowest priced line in it's field!