The beautiful 1952 Chevrolet Bel Air with standard equipment and trim is illustrated below. Chevy customers were told that they would "prefer Chevrolet's Body by Fisher for styling, comfort and safety!"
What did Chevrolet's world famous Body by Fisher really mean?
It meant beauty with styling that set the standard wherever you went, as well as deep down quality and fine craftsmanship in every detail. It meant steel welded in steel safety with Fisher Unisteel Construction. It meant the extra protection of safety plate glass all around. It also meant a choice of 26 solid and two tone color combinations with spacious and splendid color matched
interiors.
The new 1952 Styling was particularly noticeable in the Bel Air. The Bel Air 2 door hard top added a little class to the 1952 Chevrolet line. It was a car that people compared to Cadillac's Coupe-de-Ville 2 door hard top. However, the Bel Air was a car that sold for $2,000.00 less than Cadillac's best. Cadillac sold only 11,165 units in 1952. While the 1952 Chevrolet Bel Air sold 74,634 units.
1952 Chevrolet Bel Air
Like all the 1952 Chevrolet Styline Deluxe models the Bel Air had fancy chrome rear fender gravel shields and painted fender skirts,
just like the 1950 Bel Air and 1951 Bel Air. In addition extra trim ran along the rear fender. The new grille for 1952 is bold and had teeth. Both the rear taillights and front parking lights were fresh and examples of new styling indicated in magazine advertising. Style number 1037 or model 2154 was known as a two door pillarless hard top coupe.
1951 Chevrolet Bel Air Hard Top
The Bel Air In Beach White over Bittersweet
One 1952 magazine ad claimed "A model to strike every fancy and suit every need". Another said "See What an exciting selection is yours in Chevrolet for '52!" The 1952 Chevrolet Styline Deluxe Bel Air was just one of 11 new passenger car for 1952. Only the 1952 Chevrolet Convertible ($2113.00) and 1952 Station Wagon ($2281.00) cost more.
